The What, Why and How of Online Marketing

Reach Local Customers with Google Places

A Place page is a free online listing that you can create or claim to help potential customers find you when they search for a business like yours in your area (e.g. ‘pizza restaurant dallas’). By adding information to your Place page, you can take advantage of a free and powerful marketing tool.
To claim your business’ Place page, follow these 5 simple steps.
Step 1: Go to google.com/placesforbusiness and click Get Started. To sign in, create a
free Google account or use one you already have (such as your Gmail account).
Step 2: Enter your business’ phone number to see if you already have a business listing
on Google.
Step 3 : If your business is listed, click Edit to review and edit your Place page. If you
don’t see your business, click Add a new listing.
Step 4 : Add your business information including:
A. Your website
B. A business description to help you stand out
C. Your company logo
D. Photos or videos of the products or services you offer
Step 5 : Verify your listing. Click Finish and you’re done.

3 ways to make your Place page stand out

  1. Respond to reviews
    Ask your customers to rate your business on Google Places — this makes for great wordof-mouth marketing. And make a habit of responding to reviews.
  2. Stand out by showcasing your photos and videos
    Frequently add photos and videos to your page to make it more appealing and
    It’s easy — upload photos or videos when editing your page.
  3. Promote your business with online offers Promote special deals and offers to attract more customers by adding offers to your listing. To add an offer, sign into your Place page, and click on the Offers tab to start.

 

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