Whether small or large, with a single brand or many, businesses should develop a strategic marketing plan to increase revenues, take market share, and promote new business. Revenue growth is the product of key marketing strategies that increase share, produce new customers, and extract incremental revenue from existing customers. These increased revenues allow for continued generation of growth through investment in additional marketing programs.
This book will provide businesses, new or old, with methods to enhance revenue growth through a step-by-step process or guide to preparing a strategic marketing plan. Guidelines for developing and selecting objectives, key strategies, and tactics to produce revenue and increase market share are included, as well as specific examples of each step in the strategic marketing planning process.